FOUNDATIONS · EVOLUTION
A NEW WORDMARK
A wordmark isn’t just “a logo in a font.” It’s the most repeated piece of the brand, so it needs to feel intentional in every detail.
We built the Wired In wordmark by starting from our customized sans and mono foundations (edited Fraktion by Pangram Foundry), then pushing the forms toward something more rounded and geometric. The intent was to create a mark that feels distinct at a glance, while still sitting naturally inside the rest of the system. Small changes to curvature, spacing, and geometry, especially in the “W”, give the wordmark a more intentional rhythm and silhouette without making it feel disconnected from the typography used throughout the brand. The wordmark was also designed to stand on its own, just as the icon can stand on its own, without either feeling like a dependency. Subtle spacing and curvature decisions, particularly between the “W”, “I”, and “R”, quietly echo the geometry of the icon, allowing the two to feel related even when they’re used independently.
IDENTITY
The icon wasn’t designed as a standalone symbol pulled away from the wordmark, but as something that naturally belongs to it. Its curves, weight, and overall flow come directly from the same shapes used in the logotype, which allows the two to feel interchangeable depending on context. Whether the icon appears on its own or alongside the full wordmark, it still carries the same visual DNA. This creates a sense of continuity across applications, so the identity remains recognizable even when different elements are used independently.
TYPOGRAPHY
Fraktion Sans and Mono were chosen for their precision and restraint. We customized both to better align with our layouts and hierarchy, making the typography feel as intentional as the products themselves.
Foundry: Pangram Pangram / Designer: Juri Zaech
Variable by Design
A LOGO NO MATTER WHAT
The type system was refined to align closely with the wordmark, allowing recognition to extend beyond a fixed logo. Subtle changes were made so the typography carries the same structural cues, making the identity feel consistent whether it’s a mark or simply set in text.
TYPE TEST
Share your speeds on Discord!
COLOR
Our palette is intentionally limited. Each color has a specific role, balancing contrast, warmth, and restraint to support the product and typography rather than compete with them.
Tech Orange
#FF4D00
rgb(255, 77, 0)
Almost Black
#151515
rgb(18, 18, 18)
System Grey
#E2E3E4
rgb(240, 233, 218)
SHAPES
The icon’s geometry extends beyond a single mark. Its form is intentionally designed to function as a flexible shape system, allowing it to be used as patterns, masks, layout containers, and structural elements across the brand. This creates consistency while giving the identity room to adapt and scale.
WHAT'S NEXT
This page is a look at where we’re headed. What you see here reflects our current direction, ideas in motion, and work in progress. As we grow, evolve, and learn, things will change. Some details will shift, new ideas will surface, and others may be refined or replaced entirely. That’s intentional. Check back often. This space will remain dynamic as the company grows over time.
If you want to be part of that growth, join us on Discord. It’s where we share progress, test ideas, and invite real feedback. Community input matters to us, and in many cases, it directly influences what we build next. We’re not interested in building in a vacuum. We’d rather bring people along for the ride.
Disclaimer:
All assets shown are fully licensed. All design work is the copyrighted property of Randall S. Donadio of Wired In. No AI was used in the creation of any graphic design content shown. Reuse, reproduction, or copying of any materials without explicit consent is strictly prohibited.